Literaturnachweis - Detailanzeige
Autor/in | Atkin, Charles K. |
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Titel | Effects of Drug Commercials on Young Viewers. |
Quelle | In: Journal of Communication, 28 (1978) 4, S.71-79 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Children; Drug Education; Elementary School Students; Health; Medical Services; Public Opinion; Social Behavior; Student Attitudes; Surveys; Television Commercials; Television Viewing |
Abstract | Discusses children's television viewing, particulary their exposure to advertisements for proprietary drug products, and relates this to their views of the amount of sickness in society and the reliance on medicine. (JMF) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |